EDITS
Intro
”Empowering Design" - Berghs School of Communication. This project entailed rejuvenating a pre-existing store by crafting a vibrant graphic identity and seamlessly incorporating it across diverse marketing materials. Executed in 2021, this endeavor was a student project undertaken at Berghs School of Communication
Project
Student project
Year
2020
Type
Graphic/ Web
Intro
Process
Empathize
The task was to redesign an existing store that we thought needed a new graphic identity. In the initial phase of the design process, I selected a second-hand shop in Stockholm that I thought needed a rebranding. Conducting a value analysis and creating a mood board helped me understand the essence of similar stores and brands.
Define
Focusing on creating a new graphic identity, I defined the scope of the project by choosing a small second-hand shop. My goal was clear: to infuse a mix of elegant, elegance and vintage with a modern touch. I established criteria for the website redesign, aiming for user-friendly navigation and a seamless integration of the new graphic identity.
Ideate
In the ideation phase, I brainstormed and conceptualized designs, focusing on a minimalist look for bags and a revamped website. Exploring ways to highlight the uniqueness of the store's online store, which has limited quantities of unique products, led to the idea of considering the online store as a small part of the website.
Process
Prototype
To turn ideas into reality, I created prototypes for both the graphic material and the website. The store's bags adopted a minimalist style with a prominent logo, and the website was designed with both mobile and web versions. The prototype aimed not only to showcase products but also to provide information to users about selling clothes, improving the overall user experience.
test
Although it was a school project with no direct customer interaction, the iterative process involved refining the graphic profile based on the atmosphere of the current store. Dialogue with teachers and peers played a crucial role in shaping the final graphic identity. Testing the prototypes for usability and visual appeal contributed to a cohesive and impactful design.
Summary
When tasked with redesigning a thrift store's identity and website, I embodied its essence, defined goals of elegance and modernity, creative designs, created prototypes with a focus on user experience and iteratively refined based on feedback, resulting in a cohesive and visually pleasing results.
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Process
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Empathize
The task was to redesign an existing store that we thought needed a new graphic identity. In the initial phase of the design process, I selected a second-hand shop in Stockholm that I thought needed a rebranding. Conducting a value analysis and creating a mood board helped me understand the essence of similar stores and brands.
Define
Focusing on creating a new graphic identity, I defined the scope of the project by choosing a small second-hand shop. My goal was clear: to infuse a mix of elegant, elegance and vintage with a modern touch. I established criteria for the website redesign, aiming for user-friendly navigation and a seamless integration of the new graphic identity.
Ideate
In the ideation phase, I brainstormed and conceptualized designs, focusing on a minimalist look for bags and a revamped website. Exploring ways to highlight the uniqueness of the store's online store, which has limited quantities of unique products, led to the idea of considering the online store as a small part of the website.
Prototype
To turn ideas into reality, I created prototypes for both the graphic material and the website. The store's bags adopted a minimalist style with a prominent logo, and the website was designed with both mobile and web versions. The prototype aimed not only to showcase products but also to provide information to users about selling clothes, improving the overall user experience.
test
Although it was a school project with no direct customer interaction, the iterative process involved refining the graphic profile based on the atmosphere of the current store. Dialogue with teachers and peers played a crucial role in shaping the final graphic identity. Testing the prototypes for usability and visual appeal contributed to a cohesive and impactful design.
Summary
When tasked with redesigning a thrift store's identity and website, I embodied its essence, defined goals of elegance and modernity, creative designs, created prototypes with a focus on user experience and iteratively refined based on feedback, resulting in a cohesive and visually pleasing results.
Empathize
The task was to redesign an existing store that we thought needed a new graphic identity. In the initial phase of the design process, I selected a second-hand shop in Stockholm that I thought needed a rebranding. Conducting a value analysis and creating a mood board helped me understand the essence of similar stores and brands.
Define
Focusing on creating a new graphic identity, I defined the scope of the project by choosing a small second-hand shop. My goal was clear: to infuse a mix of elegant, elegance and vintage with a modern touch. I established criteria for the website redesign, aiming for user-friendly navigation and a seamless integration of the new graphic identity.
Ideate
In the ideation phase, I brainstormed and conceptualized designs, focusing on a minimalist look for bags and a revamped website. Exploring ways to highlight the uniqueness of the store's online store, which has limited quantities of unique products, led to the idea of considering the online store as a small part of the website.
Prototype
To turn ideas into reality, I created prototypes for both the graphic material and the website. The store's bags adopted a minimalist style with a prominent logo, and the website was designed with both mobile and web versions. The prototype aimed not only to showcase products but also to provide information to users about selling clothes, improving the overall user experience.
test
Although it was a school project with no direct customer interaction, the iterative process involved refining the graphic profile based on the atmosphere of the current store. Dialogue with teachers and peers played a crucial role in shaping the final graphic identity. Testing the prototypes for usability and visual appeal contributed to a cohesive and impactful design.
Summary
When tasked with redesigning a thrift store's identity and website, I embodied its essence, defined goals of elegance and modernity, creative designs, created prototypes with a focus on user experience and iteratively refined based on feedback, resulting in a cohesive and visually pleasing results.