About
I'm a product designer with a broad background in UX, graphic design, and web, a combination that lets me see the full picture, not just my own piece of it.
What draws me to product design is the chance to work on problems that actually matter to people, whether that's helping a startup find its footing, or making a complex product feel simple for the person using it every day. I'm at my best when design has real stakes.
My approach is to always start with why? What is the business trying to achieve? What is the user actually trying to do? The answer is often more complex than the brief suggests and that's exactly where I do my best work. I have a strong visual sensibility, but what matters most is that the product is simple to use.
I work in Figma as my primary tool, use design systems to keep products scalable and consistent, and prototype early to test ideas rather than debate them. I actively use AI tools like Claude in my design process, for research, to challenge assumptions, and to move faster from problem to solution. Framer and no-code tools let me take ideas all the way to a working experience without waiting for a developer.
I’m looking for a design role where strategy and execution go hand in hand, and where design is part of how the experience is built, not something added at the end.
Experience
Freelance Designer
2024- on going
UI/UX Designer
Fyr agency
2022-2023
Digital design intern
Drama queen
2021
Videographer
MT-talks
2019
Education
Fashion studies
Stockholms university
2021-2025
Kristianstad university
2023-2024
AI & Machine Learning course
Södertörn university
2023
Design thinking course
Södertörn university
2023
Södertörn university
2018-2021
Graphic design course
Berghs SOC
2020