About

About me

About me

I'm a product designer with a broad background in UX, graphic design, and web, a combination that lets me see the full picture, not just my own piece of it.

What draws me to product design is the chance to work on problems that actually matter to people, whether that's helping a startup find its footing, or making a complex product feel simple for the person using it every day. I'm at my best when design has real stakes.

My approach is to always start with why? What is the business trying to achieve? What is the user actually trying to do? The answer is often more complex than the brief suggests and that's exactly where I do my best work. I have a strong visual sensibility, but what matters most is that the product is simple to use.

I work in Figma as my primary tool, use design systems to keep products scalable and consistent, and prototype early to test ideas rather than debate them. I actively use AI tools like Claude in my design process, for research, to challenge assumptions, and to move faster from problem to solution. Framer and no-code tools let me take ideas all the way to a working experience without waiting for a developer.

I’m looking for a design role where strategy and execution go hand in hand, and where design is part of how the experience is built, not something added at the end.

Experience

Freelance Designer 

2024- on going

UI/UX Designer

Fyr agency

2022-2023

Digital design intern

Drama queen

2021

Videographer

MT-talks

2019

Education

Fashion studies

Stockholms university

2021-2025

Master’s studies in Digital
design (not completed) 

Master’s studies in
Digital design
(not completed) 

Master’s studies in Digital design (not completed) 

Kristianstad university

2023-2024

AI & Machine Learning course

Södertörn university

2023

Design thinking course

Södertörn university

2023

BSc. IT, Media & Design

BSc. IT, Media
& Design

Södertörn university

2018-2021

Graphic design course

Berghs SOC

2020

  • PRODUCT & DIGITAL DESIGNER PRODUCT & DIGITAL DESIGNER