About
I'm a UX/UI and digital designer with a broad foundation in design, and a particular interest in the space where visual craft, systems thinking, and usability meet. I move comfortably between interface design, user flows, and the visual and structural systems that hold a product or service together.
What drives me is clarity, taking something complex and shaping it until it feels simple and effortless to use. I'm drawn to the moments in a project where a messy problem starts to resolve into something coherent: a flow that finally makes sense, a system where every component has a clear purpose. That process, going from ambiguity to structure, is the part of the job I enjoy most.
I care about the details that most people never consciously notice, but always feel: consistent components, considered spacing, interactions that behave the way you expect them to. At the same time, I try not to lose sight of the bigger picture, a well-crafted screen only matters if it's solving the right problem for the right person.
I like working iteratively and close to the people building the product or the service: developers, stakeholders, and users, rather than designing in isolation. I ask questions early, test assumptions when I can, and treat feedback as part of the process rather than a detour from it. I'm equally comfortable refining a single screen and stepping back to think about how a whole product should hang together.
My broad background means I don't default to one way of solving a problem. I bring a mix of visual sensibility, structural thinking, and hands-on production skills to whatever the project actually needs, whether that's a new feature, a design system, or a full product flow.
Outside of work, I spend time on the golf course, which has taught me a fair amount about patience and focusing on one thing at a time, skills that translate surprisingly well into design work. I also draw on my tablet just for the enjoyment of it, without any brief or deadline attached, which keeps me connected to the more playful, exploratory side of making things. And some days, you'll find me with a coffee or matcha in hand, ideally at a café or on a sunny terrace, which is where a lot of my best thinking happens.
Experience
Freelance Designer
2024- on going
UI/UX Designer
Fyr agency
2022-2023
Digital design intern
Drama queen
2021
Videographer
MT-talks
2019
Education
Fashion studies
Stockholms university
2021-2025
Kristianstad university
2023-2024
AI & Machine Learning course
Södertörn university
2023
Design thinking course
Södertörn university
2023
Södertörn university
2018-2021
Graphic design course
Berghs SOC
2020